Our Policy outlines:

  • How and why we collect your personal information;
  • How your personal information is used and protected;
  • When and with whom we share your personal information; and
  • What choices you can make about how we collect, use, and share your personal information.

What Does Our Privacy Policy Include?

Our Policy covers how and why we collect, use, protect, and share your personal information:

Our Policy focuses on personal information – – information that identifies you or reasonably can be linked to information that identifies you.

What Is Our Pledge of Accountability?

We require our associates, business partners, and service providers to manage your personal information properly.

What Type of Information Do We Collect?

We collect two types of information: (1) information we receive from you and (2) information we receive from others. Information we receive from you includes information you share with us, such as when you create an account on one of our websites. This also includes information you provide us through technology, such as through a cookie placed on your computer when you visit our websites. We also receive information from other sources to help us supplement our records, improve the personalization of our service to you, and detect fraud. Our goal is to limit the information we collect to the information needed to support our business.

How Do We Use Your Personal Information?

We use your personal information to provide you products and services, such as to fulfill your requests for products or to help us personalize our offerings to you. We also use your personal information to support our business functions, such as fraud prevention, marketing, and legal functions.

How Do We Share Your Personal Information Outside of Brightsandz?

We will not sell or rent your personal information. We may share your personal information in limited circumstances, such as to conduct our business, when legally required, or with your consent.

What are Your Choices?

You have choices about the various ways we collect, use, and share your personal information.

We may send you marketing communications. You can tell us your marketing preferences by visiting our Communication Preferences & Alerts page.

We also personalize your experience on our sites and mobile services by showing you advertisements from Brightsandz or our advertising partners that are tailored to your interests. Learn more about interest-based advertising, including how to opt out.
Some of our mobile services use your device’s location information. You can adjust the settings of your mobile device at any time to control whether your device communicates this location information. We may also offer additional controls on our use of your mobile location information.

How Do You Access and Update Your Personal Information?

We provide you with various ways to access or update your personal information, including contact and account information. We also take reasonable steps to keep your personal information accurate and complete.

How Do We Secure Your Personal Information?

We recognize the importance of maintaining the security of our customers’ personal information. We use reasonable security measures, including physical, administrative, and technical safeguards to protect your personal information.

What Are Your Privacy Protections for Specific Types of Personal Information?

In addition to this Policy, we have specific privacy notices for some of our specialized operations, including a specific Notice of Privacy Practices for our Health & Wellness operations and a description of privacy protections for financial products and services available in our stores.

Who Can I Contact at Brightsandz About the Privacy Policy?

You can contact the Brightsandz Office online or by postal mail.

What Are Your Indian Privacy Rights?

Our Privacy Policy describes how we share information for marketing purposes. The Policy and rights apply to all customers, including Indian residents.

How Will I Know if this Policy Changes?

We will provide additional notice of significant updates. We will post the date our Policy was last updated at the top of the Privacy Policy.


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